Globalization Wave Sweeps Medical Aesthetics, Emerging Signs Of Asia-Pacific Medical Aesthetics Community

In a recent distinctive event, the Chinese Association of Plastic and Aesthetic Physicians hosted a seminar on international collaboration in medical aesthetics, where industry leaders and experts shared their insights.

Similar to the internet, the field of medical aesthetics, a modern branch of medicine, has become a global phenomenon. Originating in the UK and flourishing in the US and South Korea, the discipline gained traction in China in the early 21st century. Initially, Chinese practitioners looked abroad for innovations in materials and techniques, as concepts like hyaluronic acid and laser hair removal were prevalent overseas.

With China’s entry into the WTO, international trade and the influx of medical aesthetic technologies propelled the industry into over a decade of rapid development. Today, international cooperation is ubiquitous in the medical aesthetics market, from Korean doctors practicing in China to the introduction of photonic medical aesthetics. International collaborations have facilitated the prosperity and rapid growth of China’s medical aesthetics industry.

As market openness deepens, many Chinese cities are actively fostering an “Aesthetic Medicine Hub” with a focus on internationalization. Efforts include the introduction of advanced technologies and talents, exemplifying a commitment to building an international medical aesthetics industry that is professional, open, and cutting-edge. Additionally, Hainan Free Trade Zone’s plans for an international medical tourism pilot area are progressing, furthering international cooperation projects, such as the ASEAN International Medical Aesthetics Expo initiated by the government and industry associations.

Currently, driven by capital support, international cooperation is evident throughout the entire industry, with international brands dominating the upstream sector. Numerous domestic pharmaceutical companies are also engaging in substantial overseas mergers and investments, highlighting the significant momentum of medical aesthetics as a high-tech field.

Strengthening international cooperation and learning from overseas management models and cutting-edge technology practices are crucial for propelling China’s medical aesthetics industry into a high-quality development phase and entering the next golden decade. The Chinese Association of Plastic and Aesthetic Physicians recently visited Japan to explore market regulation enhancement, industry self-discipline, and the orderly expansion of combining medical aesthetics with regenerative medicine, drawing inspiration from Japan’s legislative management, market norms, personnel training, and handling of medical aesthetic incidents.

Building a community with shared destinies in medical aesthetics, the embryonic stage of the Asia-Pacific medical aesthetics ecosystem is becoming apparent.

South Korea boasts a medical aesthetics penetration rate of over 20%, Japan at 11%, and the United States at 15%, while China’s latest data stands at 3.9%. Despite being considered a blue ocean market from the perspectives of the US, Japan, and Korea, China is viewed as a red ocean market by ASEAN countries. However, China has surpassed many nations in terms of procedure innovation, clinical case numbers, and maturity. Domestic medical aesthetics products align with international standards in production, technology application, and standards, showing the potential for surpassing or coexisting with international counterparts. Leveraging its consumer scale and price advantages, China exerts a strong “siphoning effect,” attracting beauty seekers with personalized demands. The largest market potential lies in mainland China, with its innovative capabilities and economies of scale, drawing high-net-worth individuals from Southeast Asia and forming a unique medical aesthetics ecosystem and shared destiny community.

Currently, the number of high-end individuals from Southeast Asia seeking medical aesthetics in China is increasing annually, showcasing not only Chinese consumers going abroad but also overseas users coming to China for aesthetic treatments—an increasingly common occurrence.

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